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Advertising & Partnerships
Canada's Leading
Independent
Sports Network
Reach millions of passionate Canadian sports fans where they actually watch, listen, and engage. sdpn delivers proven results that broadcast advertising can't match.
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By The Numbers
SDPN
5.2M+
Monthly Audience
(Video + Audio)
YouTube Studio + Megaphone, Apr 2025–Apr 2026
58%
Canadian
Audience
YouTube Studio, SDPN Channel, Apr 2025–Apr 2026
5.73%
Avg. Network CTR
(~3× industry standard)
568M impressions across all 3 channels, Apr 2025–Apr 2026
86%
Host-Read Ad
Recall Rate
Sounds Profitable, "Trust and Attention," June 2025
CTR by Channel
YouTube Studio · 568M total impressions · Apr 2025–Apr 2026
Ad Recall Rate by Format
Sources: Sounds Profitable (Jun 2025), Solomon Partners/OAAA (2025), dentsu/Lumen (2023), tvScientific (2024)
Who We Reach
The sdpn Audience
59.8% of our network audience is aged 25–44 — Canada's core spending demographic. They are passionate, loyal fans who trust host recommendations at significantly higher rates than traditional advertising.
Age Breakdown — SDPN Network (All Channels)
Weighted average · YouTube Studio · Apr 2025–Apr 2026
Gender Split
Network weighted average
Canadian Audience by Province
SDPN Channel · 22.9M Canadian views · Apr 2025–Apr 2026
Top Countries
% of total audience · SDPN Channel · Apr 2025–Apr 2026
Our Shows
Where Your Brand Lives
From post-game reactions to live playoff watchalongs, every sdpn show delivers a dedicated, passionate audience — and content that brings fans back daily.
The Steve Dangle Podcast
Hockey conversation and pop culture. Mon, Wed, Fri with Steve Dangle, Adam Wylde & Jesse Blake.
Monthly Audience (Video + Audio)960K+
Avg. Video Views per Episode74K+
Avg. Audio Downloads per Episode23K+
Avg. Impressions per Episode~543K
Series CTR5.98%
Canadian Audience63%+
Core Demo59.8% Ages 25–44
LFR — Leaf Fan Reaction
Steve Dangle's legendary post-game reaction after every Leafs game. 18+ seasons of must-watch content.
Monthly Audience (In-Season)1.1M+
Avg. Video Views per Episode72K+
Avg. Audio Downloads per Episode1,400+
Peak Episode561K Views
Canadian Audience64.4%
Core Demo59.9% Ages 25–44
Live Watchalongs — Playoffs
Live playoff streams drawing hundreds of thousands of viewers per game. The biggest moments in Canadian sports, live.
Total Playoff Views (2025)2.99M+
Avg. Views per Stream136K+
Peak Single Stream400K+
Monthly Audience (Apr–Jun)1.5M+
Game 7 CTR17.9%
Canadian Audience62.3%
North American Audience89.5%
Core Demo58.8% Ages 25–44
Live Watchalongs — Regular Season
Live game coverage October through April. 49 streams across the 2024–25 regular season.
Total Live Views774K+
Total Streams49
Avg. Views per Stream15,800
Monthly Audience111K+
Canadian Audience~62%
The Chris Johnston Show
Veteran hockey insider Chris Johnston and host Julian McKenzie with NHL analysis and insider access.
Monthly Audience (Video + Audio)125K+
Core DemoAges 25–44
Jesse Blake Sports Report
Multi-sport coverage from Jesse Blake — the information you need and a take you'll actually want to hear.
Monthly Audience (Video + Audio)117K+
YouTube Views (Annual)1.32M
Podcast Downloads (Annual)80,470
Canadian Audience58.5% Video / 62.7% Audio
Core Demo56.8% Ages 25–44
Global Reach100+ Countries
Nailing The Apex
F1 and motorsport coverage with Adam Wylde. The fastest growing show on the network with a global audience.
Monthly Audience (Video + Audio)17K+
Global Reach76+ Countries
Canadian Audience~30%
US Audience~31%
Agent Provocateur
Adam Wylde's wide-ranging sports talk show. No script, no filter, no bad takes.
Monthly Audience (Video + Audio)16K+
Drew & Stew
Drew Livingstone and Cam Stewart break down the NFL and weekly best bets with sharp takes, game analysis, and plenty of fun along the way.
Social Footprint
Beyond The Podcast
Our hosts maintain large individual social followings across every platform — meaning your brand appears simultaneously across multiple channels in authentic, trusted voices.
327K+
X / Twitter
Followers
123K+
Instagram
Followers
82K+
TikTok
Followers
10K+
Discord
Community Members
Partnership Options
How We Work Together
Every partnership is custom-built. Choose one channel or take over the entire network — we'll build the right package for your goals and budget.
Pre-roll & Mid-roll
Host-read 60s integrations baked into podcast audio and video. Network average 5.73% CTR — nearly 3× the industry standard. Runs on YouTube and all major podcast platforms.
YouTube Integration
Custom sponsor segments inside video content with on-screen product placement. YouTube content lives permanently, delivering impressions for years after the campaign ends.
Live Stream Sponsor
Presenting sponsor of live game watchalongs. Physical product placement, lower-third banners, and real-time host shoutouts to up to 400K+ live viewers per stream during the playoffs.
Social Media Posts
Sponsored content across X, Instagram, and TikTok from our hosts' personal accounts. Combined social following of 500K+ with authentic host voices your audience already trusts.
Sparc
Enhance your campaign through Sparc, our community engagement platform. Create or sponsor bracket challenges, trivia, and interactive fan experiences that drive deeper engagement and extend your brand's reach within the sdpn community.
Let's Build Something
Ready to Reach Canada's Sports Fans?
Every partnership is custom-built to your goals, timeline, and budget. Reach out to our sales team and we'll put together a proposal within 48 hours.
Email Kristina General Contact
Sources: Internal audience data: YouTube Studio analytics + Megaphone podcast analytics, SDPN Inc. Channel, Steve Dangle Channel, and Jesse Blake Channel, Apr 14, 2025 to Apr 14, 2026. Industry benchmarks: Sounds Profitable, "The Advertising Landscape: Trust and Attention," June 2025; Solomon Partners / OAAA US Major Media CPM Analysis, 2025; dentsu / Lumen Research Audio Effectiveness Study, 2023; tvScientific Consumer Survey, 2024.