Reach millions of passionate Canadian sports fans where they actually watch, listen, and engage. sdpn delivers proven results that broadcast advertising can't match.
Host-read integration vs. traditional 30s TV spots
Who We Reach
The sdpn Audience
75.6% of our audience is aged 25–54 — Canada's highest-spending demographic. They are passionate, loyal fans who trust host recommendations at 4.4× the rate of standard advertising.
Age Breakdown — SDP
YouTube Analytics · 365-Day Average
Gender Split
Combined network average
Canadian Audience by Province
% of total Canadian viewership
Top Countries
% of total audience
Our Shows
Where Your Brand Lives
From post-game reactions to deep-dive analysis, every sdpn show delivers a dedicated, passionate audience — and content that keeps fans coming back daily.
The Steve Dangle Podcast
Hockey conversation and pop culture. Mon, Wed, Fri with Steve, Adam, and Jesse.
Avg. Video Views47K+
Avg. Audio Downloads23K+
Monthly Reach848K+
Canadian Audience57%
LFR — Leaf Fan Reaction
Steve Dangle's legendary post-game reaction after every Toronto Maple Leafs game. 18 seasons strong.
Avg. Video Views73K+
Avg. Audio Downloads500+
Monthly Reach880K+
Canadian Audience64.4%
Live Watchalongs
3-hour live game streams — the fan experience for Canadians without a traditional TV broadcast.
Avg. Video Views112K+
Monthly Reach1.29M+
Canadian Audience62.3%
North American89.5%
Monthly Performance
Combined Network Reach
Monthly Audio + Video Views by Show
Source: YouTube Analytics + Megaphone · 365-Day Average
Social Footprint
Beyond The Podcast
Our hosts maintain massive individual social followings on top of the network accounts — meaning your brand appears across multiple channels simultaneously.
327K+
X / Twitter followers
123K+
Instagram followers
82K+
TikTok followers
10K+
Discord community members
Partnership Options
How We Work Together
Every partnership is custom-built. Choose one channel or take over the entire network — we'll build the right package for your goals and budget.
Pre-roll & Mid-roll
Host-read 60s integrations baked into podcast audio and video. Proven 11.6% CTR — 6× the industry standard. Runs on YouTube and all major podcast platforms.
YouTube Integration
Custom sponsor segments inside video content with on-screen product placement. Permanent — YouTube content lives forever, delivering impressions for years after the campaign ends.
Live Stream Sponsor
Presenting sponsor of live game watchalongs. Physical product placement in the broadcast, on-screen lower-third banners, and real-time host shoutouts to tens of thousands of live viewers.
Discord Promotions
Direct-to-community promotions in our 10,000+ member Discord server. Pinned announcements, custom channels, and exclusive member offers for your brand.
Social Media Posts
Sponsored content across X, Instagram, and TikTok from our hosts' personal accounts. Reaches combined social following of 500K+ across all platforms with authentic host voices.
Newsletter & Email
Sponsored placements in our email newsletters delivered directly to engaged subscribers who have opted in to hear from sdpn. High open rates from a dedicated fanbase.
Why sdpn Works
Independent. Authentic. Canadian.
sdpn CTR11.6%
Industry Average CTR1–2%
sdpn Brand Recall68–70%
Traditional Broadcast Recall~17%
Host-read trust vs. standard ads4.4×
"sdpn gives us the ability to be the 'last word' of the night, the moment fans turn to after the game ends. That's not something broadcast advertising can buy."
— Kristina Weber, VP of Sales, SDPN
Age 25–54: Core Buying Demographic
75.6% of total sdpn audience
Ready to Reach Canada's Sports Fans?
Every partnership is custom-built to your goals, timeline, and budget. Reach out to our sales team and we'll put together a proposal within 48 hours.
